The Best Fintech Startup Ideas to Consider In 2024 – DS

Back to Blog

The Best Fintech Startup Ideas to Consider In 2024 – DS

Fintech Startup Ideas

Different unique startups have brought a revolution in the financial technology platform in recent years and changed conventional banking and payment methods completely.

Consumers do not need to wait in long queues in their bank branches to handle their regular financial work. The banking works can now be handled digitally. In this case, Fintech apps have a great contribution as they have remodelled how customers and businesses engage with financial services by incorporating finance with unique digital solutions.

This has enabled the customers to manage their money conveniently. There are different Fintech startup ideas like money lending apps, RegTech apps, etc. In this article, we will delve deep into the best fintech startup startup ideas in 2024 including their advantages and feasibility for startups.

A Brief Overview of Fintech App Industry

The financial technology sector is quickly growing and changing. The number of startups is also increasing day by day. With this, the entire value of the market is also increasing. The estimated fintech app market size is nearly $194 bln all over the world.

Earnings in the financial technology sector have also flooded. In 2017, total worldwide fintech earnings were around $90.5 bln. Just a few years later, earnings rose over 100% to reach an estimated $180 bln in 2024.

Why Will You Invest In A Fintech Startup?

The overview of the Fintech app industry shows the growing interest of customers in online financial services. With the help of mobile applications, people now easily check their accounts, make payments, and get a clear insight into their spending habits.

That is why if you invest in a fintech startup idea it may open up new business opportunities to get in touch with consumers and increase revenue.

One should invest in a Fintech startup for the following reasons:

1) Massive Market Opportunity

The global financial services industry is very big. Fintech start-ups have hardly made a scratch into this massive market. The fintech startups can disrupt conventional institutions if customers become habituated to digital services.

2) Speeding Up Innovations

Technologies like AI, blockchain, and open banking APIs allow new products and services that will reshape how people spend, invest, borrow, and move money. New fintech startup apps are at the forefront of revolving these cutting-edge technologies into user-friendly applications.

3) Young Target Audience

The industry targets the younger generations who would like to deal with financial services through their mobile devices and need customized services. Fintech app development marks these customers with mobile-first, customer-centric solutions and lets businessmen build a reliable customer base that will use their services for decades.

Good to Read- How to Hire Remote Developers in 2024: Step By Step Guide?

The Most Effective Fintech Startup Ideas

We are going to mention the best Fintech startup ideas but you need to keep in mind that for the success of any business, it is very important to have a proper business strategy, development plan, proper execution, and a proper budget for the operation of the business.

1) Digital Payment Apps 

Digital mobile payment apps (P2P) like PayPal, Apple Pay and Venmo allow users to send money online to any person or institution with a bank account within a few seconds.

P2P Payment apps have disrupted the demand for withdrawing money, a complicated net-banking payment process, or keeping paper-based money safe from damages like water or fire.

By building a payment app you can bring your business to a large target audience who are using a user-friendly platform to make payments quickly. Although there is a touch of competition, this is considered one of the best fintech startup ideas that can lead to faster investment, customer engagement, and business remuneration.

2) DeFi

DeFi (decentralized finance) is a blockchain model referring to a range of financial applications in cryptocurrency and stablecoins (Ethereum). It enables users to streamline cryptocurrency transactions, management, and other financial solutions. As it is decentralized, DeFI offers open access to secure monetary platforms by preventing the necessity/involvement of conventional banks and economic institutions. The best DeFi apps available in the market are Compound, Aave, and Uniswap.

Making P2P payments, money lending, and asset management are some of the things users can do with the help of a DeFI platform. It provides safe transactions, economic privacy, and faster payments through a wallet.

Personal data and financial security are becoming more and more important as it is becoming less loyal at the same time. At such a time, building a secure DeFI platform/wallet can help you entice a large user base looking for a secure FinTech platform.

3) Money Lending (Loan) Apps

Money lending apps allow users to apply for a small or big loan online, get their application reviewed, and have the loan money credited to their account within a few hours. The procedure of loan applications is straightforward, fast, and entirely safe. For quicker application evaluations most money-lending apps use AI-based technology with which they which applications are to be approved and which are to be rejected. There are various mobile loan apps including MoneyLion, Earnin, and Brigit.

Like the digital payment market, having a lot of competitors does not disrupt the success of your money-lending app. This is because every money lending app has a distinct application review system. And a loan is a product/service that is always in high need.

It implies that some or the majority of target users will evaluate and use your money-lending app if it has a simple/automated application process, faster reviews, and numerous offers. Building a loan app needs fintech domain specialists who know how to capitulate with all the crucial or legal standards (For example, PCI DSS and GDPR) required for a fintech app.

Final Opinion

2024 brings thrilling possibilities for the Fintech sector as it has begun revolutionizing the banking and financial service industry. The innovative Fintech startup ideas shared in this article have outstanding opportunities and extensive possibilities for growth. We hope that this article assisted you in getting a glance at the prospects in this sector.

Good to Read:- How much it cost to make an app in india in inr?


1.     How do I begin a fintech startup?

If you want to start a fintech startup, you need to select a business idea like a payment or money lending app, determine business goals, plan the budget, and employ a reliable development partner.

2.    What are the top 5 trends in fintech?

Artificial Intelligence, DeFi (Decentralised Finance), Blockchain, RegTech, and User-friendly Experience are now the top 5 trends in the fintech industry.

3.    How do fintech startups make money?

The Fintech startups make money by authorizing a small fee on every transaction made or service availed (claims processing) through the app. Some also earn money with paid advertising and featured listings for financial institutions.

4.    What are the steps to validate a FinTech app idea?

You can validate a fintech app idea by specifying a problem that your app will solve, identifying the target audience, researching the market demand for your app, understanding the customer journey, and testing the idea.

Transform your financial vision into reality with our expert fintech app developers.

Share this post

Back to Blog