Why Does The eCommerce Industry Need QA Testing? – DevstringxGaurav Singh
Did you know?
One simple site performance error can crumble down your vision in the e-commerce industry.
A flawless E-commerce website can help skyrocket your revenues and thrive on your target customers.
Hence, if you want to create an engaging eCommerce website then having an error-free website to improve user experience is necessary.
Unlike a physical store, customers usually lack the commitment to buy something from an online shopping website.
Therefore, in the eCommerce industry, the functionality and the responsiveness of your website play a key role in determining your success.
So, if you want to learn the nit and grit of Quality Assurance Testing and its importance for creating a successful online presence, then scroll to the end of this article.
What Do You Understand by Quality Assurance Testing?
As per the UN Conference on Trade and Development, the eCommerce industry is expected to be worth $22.1 trillion in coming years.
The only way to make it to the top of this $22.1 trillion industry is through QA testing!
As the term suggests, QA testing refers to the process of validating your website’s functionality and responsiveness.
To carry out QA testing, e-commerce businesses run the following checks –
To further create an unbeatable user experience, you also need to regularly test your website for its ROI features, layout, product categories, UI/UX, code, and multiple payment options. The metrics that a business should test for depend entirely upon their domain.
What is the Importance of QA Testing for E-commerce Companies?
Technical glitches, blurred products, navigational error, and excessive pop up views can result in the loss of valued customers!
But, why has the demand for e-commerce websites increased exponentially? The answer – better service and faster delivery.
Business owners invest a lot of their time and money to ensure that they can have a higher return on their investment.
QA testing adds value to the e-commerce services by conforming to the needs of the client. Therefore, it is of utmost importance to test any e-commerce application or website for quality assurance.
Here are some of the critical reasons why QA testing is of supreme importance in the e-commerce industry:
Get ready to create a positive impact on your brand reputation through QA testing!
1. Gain a Leading Edge Over Competitors
When e-commerce was a beta product, an above-average functional website would be enough to create a lasting impression on customers’ minds. But today, e-commerce is a whole other ballgame.
Due to cutthroat competition in the e-commerce industry, several brands are adopting new technologies to increase the footfall on their website.
A great example of this is eBay. The company utilizes AI to enhance its customer experience. Everything a customer interacts with eBay website, the AI technology takes it as feedback so that the developers can create a better experience.
2. Software Glitches Can Create a Bad Experience
Software glitches can be a huge turnoff!
An online store puts a lot of its funds into customer acquisition. Therefore, you must avoid any software glitches to turn potential customers into loyal paying customers.
Several e-commerce industries are now adopting multistory functionalities to power their websites. Such multistory functionalities require premium quality assurance to work flawlessly.
Therefore, always ensure to assign enough resources to your QA testing team to test for any software glitches.
3. Security is of Great Importance
The e-commerce industry revolves around online purchases of goods and services. Before purchasing a product from any website, a customer is required to provide their personal data like:
- Contact information
- Other payment details.
This puts online customers at an increased risk of cyber attacks. Therefore, to make your mark in the e-commerce world, you need to create a robust application that’s safe from any cyber criminals.
4. Smooth Buying Experience
Before a customer goes through buying a product online, they have to go through multiple payment processes. In most e-commerce applications and websites, a customer is provided multiple payment options to choose from. Quality assurance testing will help ensure that your customers enjoy a smooth buying experience with a seamless payment process.
5. Improve Your SEO Performance
If you want your target audience to find your website at the top of their search results, then you need to improve your SEO performance.
As an e-commerce business owner, it is your responsibility to come up with a product that best meets the demand of your customers.
Customers are known for filtering through websites to find the product that they desire. Quality Assurance testing will help you ensure that your product is suited to the demands of the customers.
6. Ensure Enhanced Compatibility
Before you set up your e-commerce website or application, you need to bear in mind that customers love to access websites through multiple devices. These include – smartphones, laptops, computers, smartwatches, etc.
Not just this, an e-commerce website puts you on the global frontier. Therefore, your target audience will try to search for your brand from multiple browsers in different countries.
An enthusiastic QA team with experience in QA testing can help ensure that your services run effortlessly on smartphones and computers alike.
Recommended to Read:- Benefits of the Test Automation
Customer satisfaction is the epitome of success in the e-commerce industry!
The QA team of your brand can help you climb the ladder of success in your industry by honing your website’s customer experience. The above article sums up the importance of QA testing for any e-commerce business.
Therefore, if you don’t want to deal with chaotic software and frantic client-team communication, then having a robust QA team is a must!
Frequently Asked Questions
- Do I need a separate team for QA testing?
Yes, every business needs a separate team with qualified QA specialists.
- What can happen if I skip QA testing before the software launch?
Not doing QA testing can lead to unrecognized site performance errors that can hamper your brand’s reputation in the long run.
- What are the advantages of QA testing?
There are lots of advantages to Hiring a QA software testing company to enhance product efficiency & keep it bug-free.Some major advantages are the following:
- It is cost effective
- It prevents corporate emergencies
- Enhances client confidence
- Manifests great user experience
If you are interested in even more software testing-related articles and information from us here at Devstringx, then we have a lot to choose from.